Rebranding from schoenstaub to Sula

Rebranding from schoenstaub to Sula

Every journey begins at home—and ours took a bold new turn. Sula has rebranded, evolving from schoenstaub into a new world of joyful design in 2022.

The heart of Sula remains unchanged: quality, function, and design. But we’ve expanded our vision. Sula today is more than just products; it’s a world. A world where the everyday feels extraordinary. A studio that collaborates on bold custom projects for hotels, restaurants, stores, institutions and many more!

We celebrated this next chapter with a rebranding party at our Zurich store and showroom, surrounded by dear friends, collaborators, and our amazing community. The energy was pure good vibes—bold shapes, playful palettes, and endless inspiration filled the space. We’re not done exploring. Welcome to the new world of Sula. Let’s discover it together!

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