About

Founded in Zurich in 2012, Sula (formerly schoenstaub) creates bold and joyful interior pieces rooted in everyday life. What began as a visual experiment by photographer and creative director Nadja Stäubli has evolved into a full-fledged design studio specializing in rugs, textiles, furniture, and objects for the home.

Each collection blends function, comfort, and strong aesthetics — shaped by Sula’s passion for storytelling, analog inspiration, and contemporary culture. Collaborations with international artists, designers, and brands allow Sula to explore fresh ideas across mediums, from handwoven wool rugs to digitally printed trays and one-of-a-kind accessories. 

Sula’s products are produced in partnership with expert artisans and innovative manufacturers around the world, combining traditional craftsmanship with cutting-edge technologies. The result? Soft textures, statement pieces, and quality design made to last.

Beyond ready-to-shop collections, Sula offers a wide range of custom design services for residential, retail, and hospitality projects. Whether you’re looking for a made to-measure rug or a fully bespoke textile concept, Sula brings your vision to life — one bold detail at a time.