Sula for adidas — The three stripes gallery

It was a night where design scored.

On February 21st, we joined forces with adidas at their Zurich pop-up store to celebrate the new UEFA Women’s Euro 2025 jerseys—reimagined by Zurich’s design community and unveiled during the Three Stripes Gallery vernissage. Invited as a partner, Sula brought boldness, color, and texture into the game.

As the beats dropped and the DJ booth lit up Europaallee 26, we revealed something special of our own: a customized sports tee of the spanish tricot designed exclusively for this event. Inspired by pop-cultural references and the joy of team sport, the Sula tee was a tribute to the energy of women’s football with its multiple patches and stickers applied onto the fabric.

But we didn’t stop at textiles for the body.

We also showcased the Animalia collection, our newest rug collection—a bold series channeling the wild beauty of nature. Wild, graphical spots, all woven with the same playful sophistication Sula is known for. Each piece is a conversation starter, whether underfoot or hanging on the wall.