Towels

Bold comfort. Daily rituals reimagined. Sula towels bring fresh energy to your everyday. Whether it’s post-shower, poolside, or beach-bound — these high-quality cotton towels combine cozy functionality with bold design. Made to dry fast, feel soft, and look good doing it. From waffle textures to playful patterns, every towel reflects Sula’s signature aesthetic — colorful, confident, and always easy to mix and match.

11 products

Seca Towel Yellow LargeSeca Towel Yellow Large
Seca Towel Yellow Large Sale priceCHF 59
Seca Towel Yellow SmallSeca Towel Yellow Small
Seca Towel Yellow Small Sale priceCHF 29
Seca Towel Blue LargeSeca Towel Blue Large
Seca Towel Blue Large Sale priceCHF 59
Seca Towel Blue SmallSeca Towel Blue Small
Seca Towel Blue Small Sale priceCHF 29
Beach Towel Nebula HeicBeach Towel Nebula Heic
Beach Towel Nebula Heic Sale priceCHF 119
Beach Towel Nebula MobBeach Towel Nebula Mob
Beach Towel Nebula Mob Sale priceCHF 119
Save 45%
Bath Towel CasablancaBath Towel Casablanca
Bath Towel Casablanca Sale priceCHF 49 Regular priceCHF 89
Save 58%
Bath Mat CasablancaBath Mat Casablanca
Bath Mat Casablanca Sale priceCHF 29 Regular priceCHF 69
Save 58%
Bath Mat GoaBath Mat Goa
Bath Mat Goa Sale priceCHF 29 Regular priceCHF 69
Save 42%
Hammam Towel CasablancaHammam Towel Casablanca
Hammam Towel Casablanca Sale priceCHF 40 Regular priceCHF 69
Save 50%
Beach Towel Hoop 2
Beach Towel Hoop 2 Sale priceCHF 59 Regular priceCHF 119

Towels by Sula

Bold comfort. Daily rituals reimagined. Sula towels bring fresh energy to your everyday. Whether it’s post-shower, poolside, or beach-bound — these high-quality cotton towels combine cozy functionality with bold design. Made to dry fast, feel soft, and look good doing it.

From waffle textures to playful patterns, every towel reflects Sula’s signature aesthetic — colorful, confident, and always easy to mix and match. 

What makes Sula towels different?

It’s more than just drying off. Each towel is designed to elevate your routine — adding personality to your bathroom or beach bag. Lightweight yet absorbent, they’re soft on your skin and strong on style.

Where do they belong?

Anywhere water meets design. Hang them in your bathroom, take them to the lake, or spread them out for a sunny picnic. They’re made for movement, moments, and memories.

What are they made of — and why does it matter?

  • 100% high-quality cotton
  • Soft, absorbent & durable
  • Machine-washable and quick-drying
  • Waffle textures or smooth weaves
  • Designed in Zurich with function in mind

How to style your set?

Pick your favorite tone — or mix across colors and textures. Combine with Sula shower curtains, trays or ceramics to build your own bathroom vibe. These towels aren’t just for drying — they’re for expressing.