Lora lives with her family in the city of Zurich, where she operates as the Managing Director of Sula. After studying textile design and cultural journalism in Lucerne and Zurich, she refined her skills in project management and digital communication in various cultural fields over the years.
Q: Why did you decide to become the Managing Director of Sula?
L: I decided to become the Managing Director of Sula because I am passionate about textiles, design and innovation. I saw the potential to lead a talented team and help shape cutting-edge design solutions that elevate our clients' brands.
Q: How does a usual business day look like in the studio?
A typical business day in the studio includes a variety of activities, from team meetings, brainstorming and project updates to client consultations.
Q: What assets are important for a good managing director?
L: Important assets for a good managing director include empathy, communication skills and creativity. It's essential to be adaptable and open-minded, fostering an inclusive environment that encourages innovative thinking. Moreover, having a strategic vision and the ability to manage resources effectively is crucial for guiding the studio.
Q: Tell us about a personal goal you have for Sula. What would that be?
L: My personal goal for Sula is to enhance its reputation as a dynamic design studio that operates internationally and takes on a diverse range of interior projects, regardless of scale. I aim to establish Sula not just as a recognizable brand but as a go-to partner for clients seeking innovative and tailored design solutions. By expanding our reach and showcasing our versatility, I want Sula to be synonymous with high-quality design that meets the needs of an international clients.
Q: One thing you can’t live without?
L: My family & oropax
Q: Which is your favorite room in your apartment and why?
L: The children's room. I spend the least amount of time there, but I think it's the coziest room.
Q: How would you describe your interior style?
L: Colorful, personal, practical!
Q: Who influenced your personal interior style?
L: Hotels I have stayed in, Pinterest, innovative retail spaces and Danish girls on Instagram!
Q: Favorite fashion brand and at the moment?
L: Ganni & Proenza Shouler.
Q: What is your favorite restaurant or take-away place in Zurich?
L: I really like Italia, Neue Taverne and Eichörnli. Must-visits!
Q: Do you have a go-to bar too?
You can find me at Gamper and at Playbar.
Q: What TV show are you binging at the moment?
Every documentary on Swiss national TV and almost every American sitcom. On Sundays we watch Tatort of course!
Q: What song do you listen to while cooking?
L: My rap playlist.
Q: Your favorite Sula product?
L: What I love about Sula pieces is how effortlessly they slip into any space — like they’ve always belonged there. Even the boldest statement items feel right at home. At my place, the cutting boards and the Repetition Series rug are everyday favorites — practical, eye-catching, and a little bit joyful.
At the chalet, it’s the Tropicana 6 rug, the glass jug, and the Casablanca tray that bring the vibes. One of my all-time favorite collection is the Fantastic collection, even though I don’t own anything from it — I have a toddler.
