Towels by Sula

Bold comfort. Daily rituals reimagined.

Sula towels bring fresh energy to your everyday. Whether it’s post-shower, poolside, or beach-bound — these high-quality cotton towels combine cozy functionality with bold design. Made to dry fast, feel soft, and look good doing it.

From waffle textures to playful patterns, every towel reflects Sula’s signature aesthetic — colorful, confident, and always easy to mix and match.

What makes Sula towels different?

It’s more than just drying off.

Each towel is designed to elevate your routine — adding personality to your bathroom or beach bag. Lightweight yet absorbent, they’re soft on your skin and strong on style.

Where do they belong?

Anywhere water meets design.

Hang them in your bathroom, take them to the lake, or spread them out for a sunny picnic. They’re made for movement, moments, and memories.

What are they made of — and why does it matter?

100% high-quality cotton

Soft, absorbent & durable

Machine-washable and quick-drying

Waffle textures or smooth weaves

Designed in Zurich with function in mind

How to style your set?

Pick your favorite tone — or mix across colors and textures. Combine with Sula shower curtains, trays or ceramics to build your own bathroom vibe. These towels aren’t just for drying — they’re for expressing.