Madness Collection by Sula

Endless summer. Everyday joy. Sula’s Madness Collection captures the carefree energy of sun-drenched days, salty breezes, and spontaneous adventures. With wavy lines, retro-inspired colors, and bold graphic patterns, every piece brings that “vacation forever” feeling straight into your home — no plane ticket required.

From vibrant pillows and playful towels to eye-catching trays and outdoor rugs, Madness turns everyday spaces into colorful playgrounds of fun, freedom, and effortless style.

Why choose Madness?

Because life’s more fun with a little chaos. The Madness Collection is about breaking the rules of minimalism and embracing boldness. Designed to inject joy, energy, and a retro-cool aesthetic into your space.

Where do they belong?

Anywhere you want to feel the summer vibes. Perfect for patios, living rooms, bedrooms, bathrooms, or studios — Madness pieces transform any space into your personal holiday escape.

What are they made of — and why does it matter?

• Products include pillows, towels, trays, and outdoor rugs
• Crafted from high-quality, durable materials
• Bold colors, retro-inspired hues, and graphic patterns
• Designed in Zurich for playful, everyday living 

How to style your Madness pieces?

Mix and match! Layer wavy prints with solid colors, combine with textured accessories, or go full bold with contrasting tones. Madness by Sula is your all-access pass to living in a permanent state of summer.